Media Release

 

Monday, August 31, 2009
For Immediate Release
Communications

Contact: Diana Paul
Telephone: 229-6501

 

Historic Binion’s Horseshoe Sign Planned For Placement On Las Vegas Boulevard Tonight
Cultural Corridor’s Second Neon Sign To Take Up Residence

 

Crews will attempt to erect the second of three vintage Las Vegas neon signs 1on Las Vegas Boulevard, in the Cultural Corridor, beginning at 9 p.m. tonight, Aug. 31. The completely refurbished Binion’s Horseshoe sign will be installed in a median island north of Washington Avenue, as part of the ongoing $1.1 million Neon Sign Improvement Project.

The Binion’s Horseshoe sign used to be at Binion’s Horseshoe Casino on Fremont Street. In the 1960s, the sign was part of a complete redesign of the façade of the world famous casino.

As part of this project, three completely restored historic neon signs will be placed on Las Vegas Boulevard, from Bonanza to just north of Washington. New landscaped median islands are also being installed.

The Bow & Arrow Motel neon sign was the first installation and that effort took place on Aug. 24. The third sign that will be installed in the coming weeks is the famous silver slipper that used to sit atop the Silver Slipper Gambling Hall.

Once all three signs are in place, crews will work to provide power and conduct a series of tests prior to the signs being officially put into service.

The historic signs being installed on Las Vegas Boulevard are in the heart of Las Vegas’ Cultural Corridor. The corridor is made up of the highest concentration of cultural institutions in Las Vegas and includes Cashman Center, the Las Vegas Library, the Las Vegas Natural History Museum, Lied Discovery Children’s Museum, The Neon Museum, the Old Las Vegas Mormon Fort State Historic Park and the Reed Whipple Cultural Center.

The signs are also the first in a series of historic neon signs that will be completely restored and eventually placed on Las Vegas Boulevard, from Washington to Sahara Avenue, as part of the Las Vegas Boulevard Scenic Byway Program.

Funding for this project is provided by the Centennial license plate fund and the city of Las Vegas. All three neon signs are on loan from the Neon Museum. 

Rafael Construction is the contractor. The city of Las Vegas is managing the project. The improvement project started in May and is slated for completion in late September or early October.

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